Google Adwords Don’t Work

Posted on 15. Jun, 2009 by Jack.

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adwordslogo1That’s what I hear from a lot of wholesalers, investors and agents. Well Adwords don’t work if you’re not using them effectively. You can definitely waste a lot of cash driving non targeted traffic to your website. But I believe wholeheartedly the quickest way to drive searchers to your website is through paid traffic. PERIOD. And Google Adwords is the Big Mac DaddyO of Pay Per Click Traffic.

I teach a whole course on PPC  and couldn’t even begin to touch on the basics in this post, but here is the quick and dirty for those that want to get it up and running without wasting a lot of cash.

Lets start with what not to do. These are some of the biggest mistakes new (and some seasoned) Adwords users make.

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Twitter Mania - Dig In With Tweetlister

Posted on 13. Jun, 2009 by Jack.

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tweetlister_bg1

Claiming to be ” The Only Twitter Tool Specifically for Residential / Commercial Real Estate and Vacation Listings”. Tweelister allows you to manage your listings through their control panel. It looks to be designed for brokers and fsbos but I’m sure the tech savvy wholesalers  can figure out a use as well.

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Sending Postcards Fast and Easy Online

Posted on 09. Jun, 2009 by Jack.

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This is one of the easiest ways to send motivated sellers or your driving for dollars list a simple marketing peice. Check out this video I created for you and give it a shot. Very economical even if you are sending out 10 postcards. Click2Mail.com

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The Often Ignored Anchor Text

Posted on 02. Jun, 2009 by Jack.

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Anchor Text

What is anchor text? It’s the words on a web page that you click on that links to another page.  An example would be Internet Strategies For Real Estate.  Internet Strategies For Real Estate is the anchor text and when clicked on takes you to JackMize.com.

Anchor text accomplishes two things. It gives your readers information about the page they are about to visit.  More importantly it tells search engines what the page is about when they are crawling the internet and indexing sites to present relevant results back to searchers.

Anchor text is very important but often forgotten when building  back links to your web pages.  Using thought out keywords as your anchor text when linking to pages on your web site lets search engines know that your website and page is relevant to the topic in which you are trying to rank well.

One of the biggest offenses is the Click Here anchor text. This a waste of back linking opportunities.  So when you have the chance to put a link to your website in a blog post, discussion board signature or article resource box think carefully about the text you choose to make your link.

Most point and click sites, forums, etc… have user friendly facilities to link. Just choose the phrase you want to make clickable and link it to your web page.  If  you have to use html to add your link you can use the following as a guide.

<a href=”http://yourdomain.com/page.html”>your keywords here</a>

Make sure you take every chance you get to post a link to your site and make sure the link is relevant. Whatever you do don’t link your site to CLICK HERE!

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Quicken Rental Property Manager

Posted on 01. Jun, 2009 by Jack.

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If you are pulling your hair out trying to make your own spreadsheets or using the old dome book keeping folders for your rental property management you need to check out Quicken Rental Property Manager 2009.  Very, Very, Very simple.  If you have a handful of rentals (under 20) this will probably do the trick.  It’s cheaper than most programs out there and does more than I require for my rentals. It also spits out a handy report to turn into your CPA.

Check it out here to get $50 off.

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Free PDF Creator

Posted on 09. May, 2009 by Jack.

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If you are tired of sending out word docs for flyers, rental apps, anything you don’t want folks to alter here is a free tool to turn your docs, spreadsheets, powerpoints or web pages into pdf files. You can download the free tool or you can upload whatever doc you want converted and have the pdf emailed right back to you.

Check it out at Primo PDF Converter

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