Check out this quick video on how to create great reports for rental properties. Incredible tool for wholesalers and Realtors to provide to buy and hold customers. realestatecritic.com

I teach a whole course on PPC  and couldn’t even begin to touch on the basics in this post, but here is the quick and dirty for those that want to get it up and running without wasting a lot of cash.

Lets start with what not to do. These are some of the biggest mistakes new (and some seasoned) Adwords users make.

Too many keywords in your campaigns. A lot of adwords teachers out there will tell you to fill up your campaigns with as many relevant terms as you can think of. Adwords even provides suggestions of more words to fill up on. Don’t do it. Sure you may get more traffic but not neccersarily traffic that will convert. It may even cost you more per click because the keyword is not as relevent to your ad as Google would like.

Ad not linked to a relevant and converting landing page. If you want the motivated seller to call or fill out your form, make sure the page that they land on has a call to action that includes calling you or filling out the submission form to get an offer on their house. Too many Adwords users just have the ad linked to the home page. Unless your site is squeeze page form then that is the wrong page to send them to.

To keep cost per click down and relevancy up I suggest using multiple ad groups for very tightly developed keyword campaigns.

For instance in the investors / wholesaler can build a campaign around the search terms We Buy Houses,  Sell House Fast, Stop Foreclosure.

In this example you would have one ad group for Sell House Fast.  You would create a very tight keyword list that was very relevant your ad.

Notice that most of the keywords can be found in almost every line of the ad. It may look odd to read but the way people scan the screen all three lines of the ad will have their highlited search term included.

Then create another ad group aroune We Buy Houses and another around Stop Foreclosure.

They may not be monster traffic getters but the traffic you do get will be better quaility and higer converting for sure. Your ad budget will drop signifigantly because of less click happy users choosing your ad due to a loosely picked keyword like “my city real estate”.

Claiming to be ” The Only Twitter Tool Specifically for Residential / Commercial Real Estate and Vacation Listings”. Tweelister allows you to manage your listings through their control panel. It looks to be designed for brokers and fsbos but I’m sure the tech savvy wholesalers  can figure out a use as well.

From Tweetlister.com

TweetLister is a free service that allows real estate brokers and owners to take full advantage of the vast, wide-reaching social network on Twitter.com. With TweetLister, you can easily create, post and manage all of your Twitter listings. You can track clicks on your listings, and collect leads – all in one spot. It’s easy. It’s friendly. And (did we mention?) it’s free.

TweetLister is perfect for real estate brokers and owners who are selling, renting or leasing properties of all types — residential, commercial, vacation, land and others. It gives you an easy and convenient way to quickly create Twitter-friendly “tweets” without any guesswork. Our carefully developed listing form creates an information-packed, searchable property listing tweet for you every time. Your listing will feature the information people want to know about a property, including features (choose from our selection of common features, or personalize your listing by adding your own). And since more and more Twitter users are searching for specific information in addition to following people of interest (see Washington Post, May 6, 2009), your information-based listing will find its way to the people who want it most.

Every TweetLister tweet links to a detail page, which includes all of your information, an optional photo of your property, a link to your website or your own property detail page, and a contact form that sends you the information by email. Using TweetLister’s control panel, which you will see as soon as you login, you can access statistics about your listings, you can adjust the features and pricing in the listing, and you can view and download leads for each listing — so you don’t miss a potential deal!

If you’re looking for real estate, use our Search Listings feature — a way to locate Twitter real estate listings by the criteria that matters to you. You’ll see listings from TweetLister tweets and regular Twitter tweets, and be able to easily contact any seller using our contact form.

TweetLister was created by web veterans Lloyd Chrein, Mark Schleimer and Prerak Parikh, who have worked together for more than a decade creating websites and web-based tools for real estate companies of all kinds. With the advent of Twitter, and the tremendous potential it offers for reaching millions of people quickly and easily, Lloyd, Mark and Prerak instantly saw the need for a web tool that would help brokers and owners post, manage and schedule their Twitter listings in a friendly, familiar way.

This is one of the easiest ways to send motivated sellers or your driving for dollars list a simple marketing peice. Check out this video I created for you and give it a shot. Very economical even if you are sending out 10 postcards. Click2Mail.com

What is anchor text? It’s the words on a web page that you click on that links to another page.  An example would be Internet Strategies For Real Estate.  Internet Strategies For Real Estate is the anchor text and when clicked on takes you to JackMize.com.

Anchor text accomplishes two things. It gives your readers information about the page they are about to visit.  More importantly it tells search engines what the page is about when they are crawling the internet and indexing sites to present relevant results back to searchers.

Anchor text is very important but often forgotten when building  back links to your web pages.  Using thought out keywords as your anchor text when linking to pages on your web site lets search engines know that your website and page is relevant to the topic in which you are trying to rank well.

One of the biggest offenses is the Click Here anchor text. This a waste of back linking opportunities.  So when you have the chance to put a link to your website in a blog post, discussion board signature or article resource box think carefully about the text you choose to make your link.

Most point and click sites, forums, etc… have user friendly facilities to link. Just choose the phrase you want to make clickable and link it to your web page.  If  you have to use html to add your link you can use the following as a guide.

<a href=”http://yourdomain.com/page.html”>your keywords here</a>

Make sure you take every chance you get to post a link to your site and make sure the link is relevant. Whatever you do don’t link your site to CLICK HERE!

Check it out here to get $50 off.

Check it out at Primo PDF Converter

I need to sell my house.

I need to get financing.

I need a someone to manage my property.

Remember, if you speak to their problems and provide a solution you are 90% there. Then you just have to ask for their business. You’ll go a long way to avoid created wasted  pages by asking the simple question WIIFM.

Wholesalers and Realtors that aren’t closing on deals but mainly earn income from commissions and assignment fees should definitely check this out.